Tim Hortons Holiday Smile Cookie campaign returns Nov. 18-24 with local proceeds donated to United Way KFL&A

Tim Hortons Holiday Smile Cookie campaign returns Nov. 18-24 with local proceeds donated to United Way KFL&A

100 per cent of proceeds will be donated to local charities and community groups across Canada, including Tim Hortons Foundation Camps

Kingston, ON (November 14, 2024) – Tim Hortons second-annual Holiday Smile Cookie campaign is returning from Nov. 18 to 24 with 100 per cent of proceeds donated to local charities and community groups, including Tim Hortons Foundation Camps. 

“Supporting communities is at the heart of the Tim Hortons brand and there’s no better time than the holiday season for us to rally with guests, Tims restaurant owners and team members to spread kindness right across Canada,” says Axel Schwan, President of Tim Hortons. 

“Since 1996, Canadians have shown incredible support for our iconic Smile Cookie program, which has now raised over $129 million for charities and community groups. Last year we launched the inaugural Holiday Smile Cookie campaign and it was an amazing success, raising $9.8 million. We’re looking forward to serving Canadians millions of hand-decorated Holiday Smile Cookies starting Nov. 18 and together supporting over 400 local charities and community groups, including Tim Hortons Foundation Camps.” 

Here in Kingston, the new Holiday Smile Cookie will support United Way Kingston, Frontenac, Lennox and Addington.

“On behalf of the local Tim Hortons locations, we were thrilled to once again choose the United Way KFL&A as our charity for the Holiday Smile Cookie Campaign. We know that the United Way focuses on the most vulnerable members of our community by funding programs and local agencies, and we are pleased to support the important work that they do to support individuals and families locally,” said Amit Seth, local Tim Hortons owner. “Smile Cookie weeks are always an exciting time and special thanks to our team members in the stores for all their dedication and hard work to make these weeks successful and helping to support their community. Last year the Holiday Smile Cookie was a huge success and we hope people will come out again, buy cookies, and spread kindness this holiday season – all in support of a great cause!”

The Tim Hortons Holiday Smile Cookie is a delicious white chocolate sugar cookie infused with red and green sprinkles and hand-decorated with a white icing smile face. Cookies are $1.50 and will be available at stores across Kingston with proceeds supporting this year’s United Way campaign as it heads into the final weeks with a goal of $3,950,000.

“United Way KFL&A is very excited to be the recipients of the Holiday Smile Cookie campaign again this year here in Kingston. We are fortunate to have local owners who are involved with the United Way and want to get involved to help our community members here in Kingston – special thanks to them for their continued support,” said Joanne Langlois, 2024 United Way KFL&A Campaign Chair. “We have no doubt that workplaces, organizations and community members will show their support again this year. We are in the home stretch of this year’s campaign and our community continues to show that we are stronger together when it comes to supporting each other and reaching this year’s goal.”

Last year, over 71,000 people were helped through United Way funded programs and agencies including community members and families facing poverty, food insecurity, mental illness, addictions, family crisis and homelessness. Funds raised through the Holiday Smile Cookie campaign will help United Way KFL&A continue this important work.

Visit www.unitedwaykfla.ca/holidaysmilecookie for more information.

About Smile Cookies
Smile Cookies began in 1996 in Hamilton, Ontario with the goal of raising money for local charities by selling a cookie decorated with a smiley face. For more than 25 years, Tim Hortons guests have come to know and love the annual Tim Hortons Smile Cookie campaign. Last year, Tims guests helped raise $9.8 million through the inaugural Holiday Smile Cookie campaign, spreading kindness and supporting local charities and community groups across the country, including Tim Hortons Foundation Camps.