City of Kingston presents unique naming rights opportunity for premier large entertainment venue

The City of Kingston is thrilled to announce an exceptional opportunity for businesses to submit proposals for the highly sought-after naming rights of the large venue entertainment centre, currently known as the Leon’s Centre, in downtown Kingston, Ontario. This exclusive partnership will provide unprecedented exposure and brand recognition in one of Canada's most vibrant hubs.

The selected naming rights partner will have the privilege of associating its esteemed brand with this world-class venue, capturing the attention of millions of visitors, fans, and media outlets. Boasting a prime location at the intersection of Ontario Street and The Tragically Hip Way, this venue stands as a centerpiece of Kingston's entertainment landscape.

The arena, with a seating capacity of 5,000 for sporting events and 6,700 for concerts, serves as the proud home of the Kingston Frontenacs of the Ontario Hockey League (OHL) and has hosted a multitude of exhilarating events, including concerts by global icons and thrilling sports spectacles.

“The large venue entertainment centre has had amazing support for naming rights partners, including Rogers K-Rock and Leon’s,” says Lacricia Turner, Director, Recreation & Leisure Services. “We are looking forward to building a new relationship with a partner to connect with the passionate community of Kingston and the region.”

By securing naming rights, the chosen partner will unlock a myriad of benefits, including exceptional brand visibility through prominent exterior signage, widespread media coverage, and a captive audience of diverse demographics.

Interested parties can visit https://www.cityofkingston.ca/business/sponsorship-advertising/naming-rights to request a copy of an expression of interest document. Businesses are invited to submit a simple proposal highlighting their brand's synergy with the venue’s rich legacy, commitment to community engagement, and innovative marketing strategies.

The deadline for proposal submissions is Wed. August 30 at 3:00pm. A review committee comprising of City staff, industry experts and community leaders will meticulously evaluate all submissions and recommend a naming rights partner to City Council for consideration. The City of Kingston welcomes proposals from local, national, and international companies eager to leave an indelible mark on Kingston's cultural landscape.

For proposal submission guidelines and additional information, please visit https://www.cityofkingston.ca/business/sponsorship-advertising/naming-rights