About the Lecture:
From opinion leadership to social media influencer marketing, popular social media accounts are being integrated into election campaigns around the world. Online influencers’ ability to reach targeted and often hard to reach audiences could be a helpful advancement in campaign strategy but, if left unchecked, could also exacerbate the spread of disinformation, foreign interference, and lead to electoral interference. In this talk Dubois tackles the contentious impacts of social media on politics by focusing on online political influencers, questioning their political roles, their power, and which voices we pay attention to.
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